Commonsense Direct & Digital Marketing Drayton Bird

ISBN: 9780749452070

Published:

ebook

434 pages


Description

Commonsense Direct & Digital Marketing  by  Drayton Bird

Commonsense Direct & Digital Marketing by Drayton Bird
| ebook | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 434 pages | ISBN: 9780749452070 | 9.72 Mb

Drayton Birds Commonsense Direct and Digital Marketing is not only seen as the authority on direct marketing execution but is also widely appreciated for its engaging, non-nonsense style. The latest edition takes the book into new territory -- theMoreDrayton Birds Commonsense Direct and Digital Marketing is not only seen as the authority on direct marketing execution but is also widely appreciated for its engaging, non-nonsense style.

The latest edition takes the book into new territory -- the field of digital marketing. It gives the marketer the tools, techniques and structures needed to produce effective and profitable marketing across the direct marketing spectrum, from simple letter to focused web-based campaigns.

For anyone involved in direct marketing, this book provides not just the structure for success but also an energizing insight into the techniques behind some of the worlds most successful direct marketing campaigns.



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